Introducing iPhone Pocket: A Stylish Way to Carry Your iPhone

Apple and ISSEY MIYAKE have teamed up to bring a fun, innovative accessory for iPhone users – the iPhone Pocket. This accessory features a unique 3D-knitted construction. More than just an iPhone pocket cover, it lets you carry your phone and essentials in style.

Inspired by the idea of “a piece of cloth,” the iPhone Pocket is flexible, sleek, and practical. Its open ribbed structure, inspired by ISSEY MIYAKE’s iconic pleats, can expand to hold more than just your iPhone. Keep your AirPods, cards, and other essentials safe with this stylish accessory. Its stretchy design lets you peek at your phone screen anytime.

One of the clever features of the iPhone Pocket is how it helps prevent accidental calls, a problem commonly known as pocket dialing. The snug fit and thoughtful design minimize accidental touches, making it easier to avoid iPhone pocket dialing and unwanted pocket calls.

The iPhone Pocket can be worn in multiple ways: handheld, clipped to your bag, or worn directly on your body. It comes in a variety of playful colors. The short strap design is available in eight shades. The long strap comes in three. Users can mix and match straps and iPhones for a personalized style. This makes it more than just an iPhone pocket case; it’s a fashion statement.

Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO, said, “iPhone Pocket explores the joy of wearing your iPhone in your own way.” Apple’s Molly Anderson added, “Its color palette and simplicity make it a natural companion for Apple products.”

Availability

The iPhone Pocket is a limited-edition accessory. It will be available starting Friday, November 14 at select Apple Store locations and on apple.com. The countries and cities where you can grab it include:

France: Apple Marché Saint-Germain, Paris

Greater China: Apple Canton Road, Hong Kong; Apple Jing’an, Shanghai; Apple Xinyi A13, Taipei

Italy: Apple Piazza Liberty, Milan

Japan: Apple Ginza, Tokyo

Singapore: Apple Orchard Road, Singapore

South Korea: Apple Myeongdong, Seoul

United Kingdom: Apple Regent Street, London

United States: Apple SoHo, New York City

The short strap iPhone Pocket is priced at $149.95 (U.S.), while the long strap version is $229.95 (U.S.). Apple specialists in stores and online can help you mix and match colors and strap lengths with your iPhone to create a personalized combination.

Whether you’re looking for a handy iPhone pocket holder, a practical mini iPhone pocket, or even curious about running shorts with iPhone pocket, this collaboration is redefining how we carry our devices. Plus, the iPhone Pocket is crafted in Japan with careful attention to detail, making it a perfect blend of style and utility.

So, if you’re tired of accidental pocket dialing, looking for a cute iPhone case with pocket, or just want to elevate your iPhone game, the iPhone Pocket is ready to add a touch of fashion and practicality to your daily life.

Carry Your iPhone in Style – Get Your iPhone Pocket Today!

Don’t settle for ordinary – elevate your everyday carry with the iPhone Pocket by Apple and ISSEY MIYAKE. Protect your iPhone, prevent accidental pocket dialing, and carry your essentials in a sleek, stylish way.

Shop Now at select Apple Stores or online at apple.com and mix & match colors and strap lengths to create your perfect combination. Your iPhone, your style, your pocket.